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What is and how we calculate Engagement rate
ER (Engagement Rate) means the percentage of the audience that are engaged with the content, either commenting on or giving likes to the posts. How do we calculate it? We look up the total likes and comments on the latest posts, divide the sum by the number of posts, and then we divide the result by the number of account followers. For example, there are three posts in an
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Audience type
How we determine the audience type and what we consider to be a good audience. A good audience consists of your real followers and influencers. We exclude suspicious accounts and mass followers. Why distinguish between types of accounts? When an influencer or creator post your promo, it's important for people to see it. It’s important to reach the right people (target audience). That's why we segment the audience — to understand how much followers might see the post. Here's an example of audie
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How could you use Account Quality Score (AQS)
Account Quality Score (AQS) helps you to understand overall account quality in 2 seconds. AQS includes: the audience of the account, its engagement and quality. type of followers. type of comments. giveaways quantity. audience growth patterns. Based on all these metrics AQS can be from 1 to 100.
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