> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.trendhero.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Content Analysis

![](https://storage.crisp.chat/users/helpdesk/website/8da58b676c829000/screenshot-at-sep-04-00-02-22_1rovd4j.png)

The "Content Analysis" section displays 5 key metrics based on an influencer's last 18 posts.

1. ** [ER (Engagement Rate)](https://help.trendhero.io/en/article/what-is-and-how-we-calculate-engagement-rate-18rnnrc/). ** 
Compare the engagement metric with similar-sized accounts in the same category. Such a comparison will help determine how active an influencer's audience is compared to other influencers of a similar nature.

2. **Likes per post.** 
Discover the average number of likes an influencer's post receives.

3. **View rate.** 
This metric reveals the percentage of followers who actually view the influencer's content.

4. **Comments per post.** 
Get insights into the average number of comments on each post.

5. **Comment rate.** 
This chart illustrates the portion of the audience that actively interacts with the content by leaving comments.

Take note of two pivotal metrics: **view rate** and **comment rate**. These metrics offer a clear insight into how popular an influencer's content is among their followers.