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Main metrics.

The median number of:

likes per post,
comments per post,
views per video (reel)

And average weekly number of posts.

What is median number

The median eliminates anomalies, cause it means 'in the middle'. 

For example, we have 5 posts with likes: 100, 200, 200, 300 and 1000. Average value will be 100 + 200 + 200 + 300 + 1000 = 1800 / 5 = 360. And the median is 200. So you understand that the influencer usually gets 200 likes, not 360.   

We count the median of the last 18 posts (excluding the last if it was made less than a day ago)

What is view per video

Instagram shows you how much video was played (started), and trendHERO shows unique views. You can compare these numbers in Instagram and trendHERO to detect fake views. 

How can you use this info

Check rates. There should be:

from 0.5 to 5 comments per 100 likes
from 2 to 10 views per like
up to 5 plays (Instagram) per view (trendHERO)

If the rate is higher or lower, it's suspicious.

Updated on: 21/08/2023

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