Articles on: Overlap

Top Options

If you’ve chosen 5 influencer profiles for audience overlap check, we’ll show you the top options for 2, 3, and 4 profiles on the list.

This will help you to leave certain bloggers out of your marketing campaign based on your goals:

choose top audience overlap options if what you need is enhanced connection with your potential customers
choose top unique audience options if you want maximum reach.

Top options summary

Let’s say you want influencers to remind your target audience about your popular granola bar. You want them to get the idea that if multiple influencers recommend the product, then maybe they should buy it now.

In this case, you choose the top audience overlap option and our service will offer the optimal list of influencers.

In this chart, you can see only bloggers 1 and 4 have the optimal audience overlap size and they are best suited for your goal (enhanced connection with target audience).

But if your goal is increased reach, we’d offer top unique audience options.

Detailed graph

This graph shows all available options.

Every column includes separate options and the dots below indicate which bloggers are included in this option.

For example, you can see that the total unique audience of bloggers 1, 3, 4, and 5 is 994, 177k. This means that to optimize your reach, you’ll have to exclude blogger 2. 

But if your marketing budget is tight and you can only engage three bloggers, you have to find the top three dots. As soon as you do, you can see that your best option is bloggers 1, 3, and 5. The chart above offered the same information but here you can see all combinations in detail and compare them.

Updated on: 15/08/2023

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