Audience Overlap

Here you can learn how audiences of influencers overlap.

Why do you need to know audience overlap?

There can be two major goals for a marketing campaign:

To reach as many people as possible.
To connect with a potentional customers as much as possible.

For example, if you launch a new product, reach is extremely important (you want as many people as possible to hear about it). But if our brand is well-known, you’d want your target customers to learn about your offers from as many influencers as possible.

This allows making the most out of your marketing budget. For reach-oriented campaigns, you use influencers with different audiences; for brand campaigns, you use those with overlapping audiences. 

How trendHERO helps you do this

We can calculate the overlaps between influencers’ audiences on Instagram (up to 5 profiles at a time).

You will be able to see the size of unique audiences and the ones that overlap. As well as who you can safely exclude from your marketing campaign.

To estimate the audience overlap, trendHERO prepares a report for each influencer you want to analyze.

Updated on: 11/01/2024