Content Analysis
The "Content Analysis" section displays 5 key metrics based on an influencer's last 18 posts.
- ** ER (Engagement Rate). **
Compare the engagement metric with similar-sized accounts in the same category. Such a comparison will help determine how active an influencer's audience is compared to other influencers of a similar nature.
- Likes per post.
Discover the average number of likes an influencer's post receives.
- View rate.
This metric reveals the percentage of followers who actually view the influencer's content.
- Comments per post.
Get insights into the average number of comments on each post.
- Comment rate.
This chart illustrates the portion of the audience that actively interacts with the content by leaving comments.
Take note of two pivotal metrics: view rate and comment rate. These metrics offer a clear insight into how popular an influencer's content is among their followers.
Updated on: 29/01/2024
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