• What is and how we calculate Engagement rate

  ER (Engagement Rate) means the percentage of the audience that are engaged with the content, either commenting on or giving likes to the posts. How do we calculate it? We look up the total likes and comments on the latest posts, divide the sum by the number of posts, and then we divide the result by the number of account followers. For example, there are three posts in anPopular

• Audience type

  How we determine the audience type and what we consider to be a good audience. A good audience consists of your real followers, commercial accounts and influencers. We exclude suspicious accounts and mass followers. Why distinguish between types of accounts? When an influencer or creator post your promo, it's important for people to see it. It’s important to reach the right people (target audience). That's why we segment the audience — to understand how much followers might see the post. Here'Popular

• How could you use Account Quality Score (AQS)

  Account Quality Score (AQS) helps you to understand overall account quality in 2 seconds. AQS includes: the audience of the account, its engagement and quality.  type of followers.  type of comments.  giveaways quantity.  audience growth patterns. Based on all these metrics AQS can be from 1 to 100.Popular

• Main metrics

  The median number of: likes per post,  comments per post,   views* per video (reel) And average weekly number of posts. What is median number The median eliminates anomalies, cause it means 'in the middle'.  For example, we have 5 posts with likes: 100, 200, 200, 300 and 1000. Average value will be 100 + 200 + 200 + 300 + 1000 = 1800 / 5 = 360. And the median is 200. So you understand that the influencer usually gets 200 likes, not 360.    We count the median of the lastPopular

• Followers growth

  Keep the record of the daily number of account followers. It is useful to know in order to understand at what speed and how exactly the account is growing. This helps to see those who gain followers with the help of inflating, advertising, contests etc.Some readers

• Authenticity

  % of influencers, real followers and commercial followers. This audience is most useful for advertisers.  Mass followers and suspicious accounts are not included.Some readers

• Reachability

  % of followers that follow less than 1500 accounts.  This audience is supposed to see the influencer's post in their feed.Few readers

• Followings growth

  Keep a record on a daily basis of how many accounts is followed by the checked account. It is useful in terms of seeing the behavior of the account. For instance, mass follower behavior:Few readers

• Top similar accounts

  trendHERO provides a list of similar accounts by deep analysis of active users and aggregation of their follows.   It's the simplest way to get list of influencers for cooperation.  There are two main metric:  repeats — number of aggregated active followers same for two accounts. correlation – percentage of aggregated active followers from all followers. It's shown by coFew readers

• Top similar influencers list

  The 'Similar Influencers' page contains all reports with unlocked similar influencer lists. To add a report to this page: Unlock a report for an influencer or brand account. Click on 'Audience Interests and Top Similar Influencers' and unlock this data. The report will be automatically added to the 'Similar Influencers' page.Few readers

• Top hashtags

  These are the most used hashtags. This metric can show the blogger’s type of content or fake likes. For example, if an influencer has hashtags like "follow4follow" or "liketime" it means they are using mechanics to get likes and follows from other bloggers.Few readers

• How to analyze influencers (video)

  Quick guide how to check influencers on Instagram: demographics, fake followers check, content analysis, audience interests Watch this 15 minutes video to know everything about influencers auditFew readers

• Commenters with less than 1000 followers

  This is the percentage of real commenters for an account with less than 1000 followers. It's suspicious if the influencer has less than 75% of real commenters. It could mean that they use activity pods or fake accounts to get comments.Few readers

• Likes spread

  Why is it important to look at the graph likes spread?  The likes spread is the difference in the number of likes given across different posts. A percent between 40% and 100% is considered normal.  The graph showing likes spread might look complicated. But when you learn to understand it, you will immediately see when the likes are being inflated. It shows the comments and likesFew readers

• Mentions of other accounts

  Who does the blogger mention in their posts? These mentions are not necessarily ads. See all post with mentions in Ad Post section.Few readers

• Likers and commenters with over 2,000 followers

  How many bloggers (even the smallest) are there among the active audience?  It is useful to check this indicator if you suspect “cooperation”, i.e. when bloggers like and comment on each other's posts.Few readers

• Comments type

  How do we determine the type of comments? We use machine learning and our special lists. Which are the author’s comments? Any comments left by the account owner. Which are real comments? Any comments which do not contain words related to selling services, goods, suspicious offers, and, rather than only emojis, contain text as well. Which are short comments? CommentFew readers

• Likers and commenters with over 2,000 followings

  How many mass-followers are there among active audience? This is useful to know if you suspect inflating likes and comments with quality bots.Few readers

• Audience’s interests

  This shows the types of business accounts that this account’s followers are subscribed to. For example, blogger onemoreprettyperson has follower Ann and follower Pete. We gather information about other the business accounts that Pete and Ann are following and include this in the report about onemoreprettyperson.Few readers