Audience metrics
Audience type
How we determine the audience type and what we consider to be a good audience. A good audience consists of your real followers and influencers. We exclude suspicious accounts and mass followers. Why distinguish between types of accounts? When an influencer or creator post your promo, it's important for people to see it. It’s important to reach the right people (target audience). That's why we segment the audience — to understand how much followers might see the post. Here's an example of audieFeaturedHow could you use Account Quality Score (AQS)
Account Quality Score (AQS) helps you to understand overall account quality in 2 seconds. AQS includes: the audience of the account, its engagement and quality. type of followers. type of comments. giveaways quantity. audience growth patterns. Based on all these metrics AQS can be from 1 to 100.FeaturedMain metrics
The median number of: likes per post, comments per post, views* per video (reel) And average weekly number of posts. What is median number The median eliminates anomalies, cause it means 'in the middle'. For example, we have 5 posts with likes: 100, 200, 200, 300 and 1000. Average value will be 100 + 200 + 200 + 300 + 1000 = 1800 / 5 = 360. And the median is 200. So you understand that the influencer usually gets 200 likes, not 360. We count the median of the lastFeaturedAudience Quality (AQS)
In the "Audience Quality" section, there are 5 key indicators presented: 1. Audience Authenticity. Here, you will see the percentage of the audience that we have identified as real people. These users are most valuable for advertisers. 2. Audience Engagement. We show the proportion of the audience that actively engages with content by leaving comments and giving likes.FeaturedAI Influencer Check
This tool provides you with an overview of 13 key criteria, developed using artificial intelligence, for a deeper understanding of the influencer and their account. First, you'll see 4 criteria: Values and Beliefs. Discover the values and beliefs the influencer conveys to their followers, and determine if they align with your brand's philosophy. *Brand Affinities.FeaturedReachability
% of followers that follow less than 1500 accounts. This audience is supposed to see the influencer's post in their feed.Featured
Interests & Similar accounts
Audience’s interests
This shows the types of business accounts that this account’s followers are subscribed to. For example, blogger onemoreprettyperson has follower Ann and follower Pete. We gather information about other the business accounts that Pete and Ann are following and include this in the report about onemoreprettyperson.FeaturedHow to find similar accounts – Quick
There are two ways to find similar accounts in trendHERO: Quick: Based on Instagram suggestions Deep: Based on followers interests. Read more In this article, we'll discuss the Quick option. Step 1. Click 'Find Similar' The quick similar search is based on Instagram suggestions. It's a powerful built-in Instagram tool, so we decided to help our customers use it while using trendHERO. Step 2. Choose 'Quick' (https://FeaturedHow to find similar accounts – Deep
trendHERO provides a list of similar accounts by deep analysis of active users and aggregation of their follows. There are two ways to find similar accounts: Quick: Based on Instagram suggestions. Read more Deep: Based on followers interests. In this article, we'll discuss the Deep option. Step 1. Click 'Find similar' Deep method is based on followers interests, so it's require you to open the report to analyzeFeaturedSimilar accounts list
The 'Similar accounts' page contains all reports with unlocked similar influencer lists. To add a report to this page: Unlock a report for an influencer or brand account. Click on 'Audience Interests and Similar – Deep' and unlock this data. The report will be automatically added to the 'Similar accounts' page.Featured
Followers behaviour
Followers growth
Keep the record of the daily number of account followers. It is useful to know in order to understand at what speed and how exactly the account is growing. This helps to see those who gain followers with the help of inflating, advertising, contests etc.FeaturedFollowings growth
Keep a record on a daily basis of how many accounts is followed by the checked account. It is useful in terms of seeing the behavior of the account. For instance, mass follower behavior:FeaturedLikers and commenters with over 2,000 followers
How many bloggers (even the smallest) are there among the active audience? It is useful to check this indicator if you suspect “cooperation”, i.e. when bloggers like and comment on each other's posts.FeaturedCommenters with less than 1000 followers
This is the percentage of real commenters for an account with less than 1000 followers. It's suspicious if the influencer has less than 75% of real commenters. It could mean that they use activity pods or fake accounts to get comments.FeaturedLikers and commenters with over 2,000 followings
How many mass-followers are there among active audience? This is useful to know if you suspect inflating likes and comments with quality bots.Few readers
Content analysis metrics
What is and how we calculate Engagement rate
ER (Engagement Rate) means the percentage of the audience that are engaged with the content, either commenting on or giving likes to the posts. How do we calculate it? We look up the total likes and comments on the latest posts, divide the sum by the number of posts, and then we divide the result by the number of account followers. For example, there are three posts in anFeaturedComments type
How do we determine the type of comments? We use machine learning and our special lists. Which are the author’s comments? Any comments left by the account owner. Which are real comments? Any comments which do not contain words related to selling services, goods, suspicious offers, and, rather than only emojis, contain text as well. Which are short comments? CommentFeaturedLikes spread
Why is it important to look at the graph likes spread? The likes spread is the difference in the number of likes given across different posts. A percent between 40% and 100% is considered normal. The graph showing likes spread might look complicated. But when you learn to understand it, you will immediately see when the likes are being inflated. It shows the comments and likesFeaturedTop hashtags
These are the most used hashtags. This metric can show the blogger’s type of content or fake likes. For example, if an influencer has hashtags like "follow4follow" or "liketime" it means they are using mechanics to get likes and follows from other bloggers.FeaturedContent Analysis
The "Content Analysis" section displays 5 key metrics based on an influencer's last 18 posts. ER (Engagement Rate). Compare the engagement metric with similar-sized accounts in the same category. Such a comparison will help determine how active an influencer's audience is compareFeaturedMentions of other accounts
Who does the blogger mention in their posts? These mentions are not necessarily ads. See all post with mentions in Ad Post section.FeaturedShares
This chart displays 2 metrics: Average share Share-to-follower Perhaps one of the most accurate indicators of post utility. If a post is shared in stories, or sent to friends, it's valuable and interesting. A high number of reposts means that users are sharing these posts in their accounts or sending them to their friends. Share-to-follower shows how many saves andFeatured