• Data collection and working with reports

  How do we collect data?  The information is collected through official Instagram API and from other open sources.  Do I have to share my passwords for the account analytics?  No, you don’t have to connect your account or share the password.  Can I upload the report?  Yes. How to download report in pdfFeatured

• Audience type.

  How we determine the audience type and what we consider to be a good audience. A good audience consists of your real followers and influencers. We exclude suspicious accounts and mass followers. Why distinguish between types of accounts? When an influencer or creator post your promo, it's important for people to see it. It’s important to reach the right people (target audience). That's why we segment the audience — to understand how much followers might see the post. Here's an example of audieFeatured

• Followers growth. Tracking.

  The followers growth graph consists of two parts: total and new.  The total cumulative part of graph (orange line) shows how the account is growing. If the growth is smooth, it is most likely organic growth. If the account suddenly gained subscribers, and then began to lose quickly, this is a giveaway. The new part of graph is the sum of new followers and unfolllowers for thisFeatured

• What is and how we calculate Engagement rate.

  ER (Engagement Rate) means the percentage of the audience that are engaged with the content, either commenting on or giving likes to the posts. How do we calculate it? We look up the total likes and comments on the latest posts, divide the sum by the number of posts, and then we divide the result by the number of account followers. For example, there are three posts in anFeatured

• Main metrics.

  The median number of: likes per post,  comments per post,   views per video (reel) And average weekly number of posts. What is median number The median eliminates anomalies, cause it means 'in the middle'.  For example, we have 5 posts with likes: 100, 200, 200, 300 and 1000. Average value will be 100 + 200 + 200 + 300 + 1000 = 1800 / 5 = 360. And the median is 200. So you understand that the influencer usually gets 200 likes, not 360.    We count the median of the lastFeatured

• Search by keywords. Required and negative keywords.

  You can use one or multiple keywords.  We’ll search the profile names and bios and display all accounts with at least one matching keyword. However, the profiles with the maximum number of keywords will come first. For example, you use the keywords “mom”, “instamom”, “raise”, “kids”. The account with the bio that says “Fitness instamom, raise two kids” will be displayed on top of the list, while “Fitness mom who loves her little princesses to pieces” will come at the bottom. By using keywordsFeatured

• Followers growth.

  Keep the record of the daily number of account followers. It is useful to know in order to understand at what speed and how exactly the account is growing. This helps to see those who gain followers with the help of inflating, advertising, contests etc.Featured

• Reachability.

  % of followers that follow less than 1500 accounts.  This audience is supposed to see the influencer's post in their feed.Featured

• Followings growth.

  Keep a record on a daily basis of how many accounts is followed by the checked account. It is useful in terms of seeing the behavior of the account. For instance, mass follower behavior:Featured

• How could you use Account Quality Score (AQS).

  Account Quality Score (AQS) helps you to understand overall account quality in 2 seconds. AQS includes: the audience of the account, its engagement and quality.  type of followers.  type of comments.  giveaways quantity.  audience growth patterns. Based on all these metrics AQS can be from 1 to 100.Featured

• How does the TrendHero API work?

  The trendHero API is based on REST principles. All requests are made using predictable, resource-oriented URLs, and responses are returned in JSON format. The API uses standard HTTP status codes and supports authentication, ensuring ease of use and integration. With a consistent and reliable interface, interacting with the services becomes intuitive. Authentication The trendHero API uses an API key for authentication. Keys can beFew readers